Quote from here

Consumers aren’t stupid. They know that the quality of content has been spiralling downward for years, and the price rising. You can’t blame piracy for everything. The truth is, what’s out there right now is crap. It’s an uncomfortable truth we all need to acknowledge, whether we agree with it or not – the perception is all that matters. Industry execs will dispute it until they are blue in the face, but only with other people in their industry, which speaks volumes. Content owners are wildly out of touch with their customers, and should expect to drift further as long as they continue to persecute them or rip them off with ever-rising prices.

How true – read the article, it’s very good.